A recent survey by ‘Pew Internet & American Animal Project Spring Tracking’ found that around 63% of cell phone users in America glance at Internet over their cellphones. The current stats double to the figures compiled in 2009.
The growing use of cellphones furthermore tablets for using Internet has resulted the commencement and progress of the idea of responsive website.
Responsive web montage (RWD) is a web design which offers an ultimate viewing go through in terms of readability further navigation across different Internet-enabled devices including mobile phones, tablets and desktop computer monitors.
With a growing breed of users using mobile phones for browsing Internet, a mobile-friendly website has become the essence of SEO, a core component of web marketing campaigns.
Here are some of the major factors that contribute to the popularity of warm web designing:
From Prospect Engine’s Perspective
Google, the most popular search engine, recommends responsive web design to draw more patronage to your website. According to Google, RWD helps keep movable and desktop content on a single URL.
It not only allows users to share content and link to the site handily nonetheless also makes it easier for Google’s algorithms to index different pages of your website.
With responsive website, it is comparatively easy for Google to discover the content. The same URL and HTML allows it to crawl a page, retrieve data and index the pages with different Googlebot user agents.
A Peculiarity Website for Multiple Devices
One of the main advantages of responsive mesh design is that it offers a great user-experience across a wide range from devices ampersand screen sizes. With RWD in place, users need not bother much about frustrating procedures of resizing, panning and scrolling.
The relevance of RWD further increases with the growing popularity of social media apps that allow mobile users to share, comment, tie and drop by web pages over an Internet-enabled mobile phone.
And a website which provides optimal viewing experience, overcoming the limitations concerning device and screen size attracts better ranking and visitors’ flow than a separate mobile site, designed for a particular thingamajig and sieve size.
Easier to Manage
When you have a separate desktop including portable site for the same company, you are de rigueur to run separate SEO campaigns for both. You will need to setup and track separate Analytics and promote two website URLs as different projects. Therefore, having a responsive web design will reduce your web marketing endeavors by half.
According to Walker Sands Mobile Traffic Report Q3 2013, mobile users contributed 28 percent to the total website doings in Q3 2013, a 67 percent growth over Q3 2012. As a Statista study states, there will nvloeden 5 million sculpture phone users by 2017.
Going apart the predictions and recent trends, one can respond that paying for a responsive maze design is a small price when compared to amount of traffic it can probably drive to your website. Therefore, when it comes to SEO, sympathetic web design is the need of the hour.