Starting a small business on a shoe-string budget is always a difficult challenge. Marketing and advertising that company on said budget is almost impossible. Almost… The key to moving your website to the top about the rankings isn’t in the size of your budget, it’s in the breadth of your imagination.
Designing Your Site:
The actual tag of your site is very important. Google’s Penguin update pushed EMD (Exact Match Domain) importance back, but did not exclude it from its algorithm rankings. Prior to naming your site, do some research using Google AdWords to find a name that pertains to your product line, yet has a decent amount of searches through month (7,000-10,000). Based against this search data, create a site name that both reflect what you do as a company, and incorporates important key word inquisition terms.
Once you have chosen a domain name, the titles of your pages are very important. Every pagina about products should have a definitive yet a brief elucidation of the products listed herein. This description will be displayed along with the guide words that a user has typed into the search engine. An excellent, brief, polysyndeton definitive kind will grab a user’s attention and get them to click your link.
Pictures of your products should all exist named using a specific model number alternative descriptive tag that a search diesel user might be looking for. Do not just use pic1, pic2, pic3, etc. Search engine spiders are very complex and thorough. They crawl across all the data necessary to vet exterior the information they require.
Keep it Simple:
You may have a vision like your website that includes elaborate designs, video tutorials including links to every page possible at the click of a mouse. You need to put yourself in the pose of a first-time visitor that knows very little about your products. You need to keep your site design simple. There is nothing that will drive a first-time buyer away faster than a complex and ‘noisy’ website. There is plenty of profit in sites that build it easy for a customer to implement a purchase without making their cranial spin.
Contact and Feedback:
It is imperative that you include not only an email contact, but a live phone number as well for consumers to reach you. Nil destroys user confidence faster than a website without contact information.